Oxford has built strong legitimacy through undisputable quality products that perfectly fit their users’ needs.
Its branded exercise books were sold in the UK in the early ’30s. Today millions of Oxford’s notebooks are used every year by students and business professionals.
Over the years Oxford has launched many significant innovations that have left their mark on the market.
1. The 2-color ruling for better reading comfort
2. Creation of academic diaries for pupils and students
3. Replacement of spirals with the more robust wire-o binding
4. Use of waterproof polypropylene for notebook covers
All of these innovations are now market standards and illustrate Oxford’s manufacturing expertise and strong creative ability.
Since 2002, Oxford has entered many international markets and now covers all paper products (notebooks, notepads, and diaries) for school and office segments.
Thanks to its wide product range, extensive distribution, and advertising, Oxford is today the leading European brand for notebooks and notepads.